Tommy Hilfiger and the Cadillac Formula 1® Team have announced a multi-year partnership, naming Tommy Hilfiger as the official apparel partner and lifestyle sponsor for the team.
This collaboration between two iconic American brands marks an exciting new chapter, as they combine their shared history of bold innovation and vibrant design on the global Formula 1 stage.
For more than 40 years, Tommy Hilfiger has been part of significant cultural moments in fashion, art, music, entertainment, and sports. The brand continues its tradition of daring collaborations in these areas.
As it brings its unique blend of fashion and entertainment to F1®, this partnership comes at a time when the sport is gaining immense popularity. With Cadillac Formula 1® Team being the first new addition since 2016, this collaboration paves the way for a new era filled with style, energy, and storytelling in racing.
